Blog

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's Greatest Hits: 

[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Intro / Lead-In" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]

Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized to their 2014 song “The One Moment.”

South By Southwest (SXSW) is always a whirlwind, and we can’t wait to go for a spin in the future. Here are a few of our favorite trends and stories that emerged from SXSW 2016:

Two social media behemoths made significant announcements last week.

As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just generally being the “go-to guy” for all of the[...]

We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up when you show him or her some warm and fuzzy social media engagement? Performance stats might push budgets, but the value of authentic, native social content is[...]