For the second year in a row, Nathan Hanks, CEO and Founder of Music Audience Exchange, was named as one of Billboard's Branding Power Players –an elite list of 83 individuals at the forefront of marketing with music.
Note: this article was originally published via brandchannel.
Can you find your next 5,000 customers? An IAB report about the shift toward a direct-to-consumer economy advised marketers to do just that, because as IAB President Randall Rothenberg put it: “Big brands are being nibbled to death.”
Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette to get to meetings, trying desperately to stay cool, and sipping plenty of rosé, we also managed to collect a ton of great memories this year.
We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough artists are better suited to target the audiences brands are most interested in reaching.