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George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD.

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

Starting this week, the MAX Blog will feature a new educational article every Friday. This educational series is designed to explore the many nuances of a complex music industry and identify resources and tools that can help artist managers navigate the new landscape.

Best practices for artist managers and artists when preparing for brand partnerships.

One of the most exciting things that can happen for a band is to have their music used in a commercial. Of course, the best intersections of brand partnerships with artists are those in which there is value alignment between the[...]

If the recent rulings around Consent Decrees are left to stand, anyone with fractional ownership of a song can license it to advertisers and others.

At MAX, much of our business involves helping artists get their music heard in a way that aligns an artist’s values with those of a brand partner.

This is the third article in an ongoing educational series on the MAX Blog. Read the second article, “Led Zeppelin Wasn’t Guilty Of Copyright Infringement, But You Still Might Be” here.

What You Need to Know to Protect Yourself

This is the second article in an ongoing educational series on the MAX Blog. Read the first article, “PROs: What Are They and Why Should Artists Care?”, here.