We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough artists are better suited to target the audiences brands are most interested in reaching.
Our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Playola: Reckoning with Music's Newest Kingmaker.”
On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Calculating Your Value - Why Knowing Your Worth is a Game Changer.”
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will mark the most rapid acceleration yet in the convergence of these spaces.
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD.
Note: this article was originally published via MarketingDIVE.
Marketers spend money on sports because collectively, football, baseball, basketball and hockey form a reliable channel and attract a massive consumer base. But while popular, sports are by no means ubiquitous.
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD.
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD.
We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough artists are better suited to target the audiences brands are most interested in reaching.