During the month of July, we are celebrating Independence Day in the U.S., as well as highlighting virtual music festivals around the globe — these festivals feature artists from a variety of genres, from EDM and Hip Hop to Country and Singer-Songwriters, there’s something for everyone. To help you plan your[...]
Up & Coming: Events Worth Checking Out, June 25 - July 01
During the month of June, we are celebrating Black Music Month and LGBTQ Pride Month — from Soul, to Singer-Songwriter, to Bounce Rap and Hip-Hop, we celebrate artists that represent the diversity of backgrounds and sounds within the music industry. To help you plan your weekend, we’ve curated a list of up & coming[...]
Up & Coming: Events Worth Checking Out, June 18 - June 24
During the month of June, we are celebrating Black Music Month and LGBTQ Pride Month — from Hip Hop, to Country, to Pop and Rock, we celebrate artists that represent the diversity of backgrounds and sounds within the music industry. To help you plan your weekend, we’ve curated a list of up & coming events and[...]
Up & Coming: June Events Worth Checking Out
During the month of June, we are celebrating Black Music Month and LGBTQ Pride Month — from Hip Hop, to Country, to Pop and Rock, we celebrate artists that represent the diversity of backgrounds and sounds within the music industry. To help you plan your weekend, we’ve curated a list of up & coming events and[...]
Building A Multicultural Marketing Strategy That Works
Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities. Historically, there’s been two camps.
Culturally Hi-Def: How To Integrate Music Into Cultural Marketing
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local
The Convergence of Media, Marketing & Music: What to Expect in 2018
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will mark the most rapid acceleration yet in the convergence of these spaces.
As we wrap up July and head into August, we are gearing up to attend the first ever VIRTUAL version of Lollapalooza, checking out some classic country acts through the Grand Ole Opry, and tuning into the Newport Folk Festival’s stellar lineup. To help you plan your weekend, we’ve curated a list of these and other[...]