This is the fourth (and final) part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While not required, we recommend reading Parts One, Two, and Three for maximum value.
This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While it’s not required, we recommend reading Parts One and Two for maximum value.
We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of music distribution and the underlying technology that drives all of the above. In short, we are smack-dab in the crosshairs of a historic convergence of music, marketing[...]
This is the fourth (and final) part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While not required, we recommend reading Parts One, Two, and Three for maximum value.