We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough artists are better suited to target the audiences brands are most interested in reaching.
Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities. Historically, there’s been two camps.
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local
We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough artists are better suited to target the audiences brands are most interested in reaching.