The answer: All three artists have partnered with brands through Music Audience Exchange (MAX).
Billboard released the Top Latin Albums for the week of August 20, 2016, and we’re thrilled to see some familiar names: La Maquinaria Nortena, Justin Quiles, and Siggno.
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local