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George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD.

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

Starting this week, the MAX Blog will feature a new educational article every Friday. This educational series is designed to explore the many nuances of a complex music industry and identify resources and tools that can help artist managers navigate the new landscape.

Note: this article was originally published via Music Business Journal.

 Artists have traditionally commanded attention, serving as the primary inspirations and icons for diverse communities of fan bases around the world. 

Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we believe will simplify marketing for brands and artists while simultaneously improving the fan experience.

Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected. Unexpected, however, was that Gary Clark Jr. walked away with quite a bit of recognition for himself.