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This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked about D2C brands like Dollar Shave Club, how they have disrupted retail by not working through retailers, but going direct to their consumers. And then in part two, we[...]

On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of us, particularly artists. The big idea for D2C brands, as the name implies, is that they go direct to the consumer. They know exactly who their customers are. They[...]

D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in their gut what a D2C brand is, but by definition, they are brands that sell and have relationships directly with their consumers. They bypass traditional retail outlets.[...]