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Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2018 in our annual MAX's Greatest Hits:

Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette to get to meetings, trying desperately to stay cool, and sipping plenty of rosé, we also managed to collect a ton of great memories this year.

In this series, we’ve talked about breakthrough artists in terms of the benefits they bring to brands — breakthrough artists are more influential and allow brands to better target their audiences — but we have yet to delve into how this translates to value —

Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform as the Wheaties Quartet and sing—wait for it—"The Wheaties[...]