Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette to get to meetings, trying desperately to stay cool, and sipping plenty of rosé, we also managed to collect a ton of great memories this year.
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform as the Wheaties Quartet and sing—wait for it—"The Wheaties[...]