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For the second year in a row, Nathan Hanks, CEO and Founder of Music Audience Exchange, was named as one of Billboard's Branding Power Players – an elite list of 83 individuals at the forefront of marketing with music.

Note: this article was originally published via brandchannel.

Can you find your next 5,000 customers? An IAB report about the shift toward a direct-to-consumer economy advised marketers to do just that, because as IAB President Randall Rothenberg put it: “Big brands are being nibbled to death.”

Pictured:  Nathan Hanks (left), Brantley Gilbert (right)

We're thrilled to announce that our CEO and Founder, Nathan Hanks was named as one of Billboard's Branding Power Players. 

Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette to get to meetings, trying desperately to stay cool, and sipping plenty of rosé, we also managed to collect a ton of great memories this year.

In this series, we’ve talked about breakthrough artists in terms of the benefits they bring to brands — breakthrough artists are more influential and allow brands to better target their audiences — but we have yet to delve into how this translates to value —

We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are strategically driving business results through brand activations;

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's Greatest Hits: 

Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will mark the most rapid acceleration yet in the convergence of these spaces.

It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their feet for 30 hours over the course of a single weekend?