La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their My Climb. My Music. campaign in North Texas.
MAX Artist of the Month: Ashliegh Lisset Joins Música Ford
Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a part of her Música Ford campaign in North Texas, she has released her new single, “Daughter of An American Hero.”
Calculating Your Value - Why Knowing Your Worth is a Game Changer
On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Calculating Your Value - Why Knowing Your Worth is a Game Changer.”
Las Fenix Takes the Stage During SXSW 2018
On Friday, March 9th all-female music group Las Fenix took the stage in Austin, TX with Nathan Hanks, CEO and founder of Music Audience Exchange (MAX), for a discussion with marketers about the nuances of multicultural marketing (specifically to Hispanic audiences) through music.
Ashliegh Lisset, Daughter of an American Hero
We’re excited to host independent country artist and Texas native, Ashliegh Lisset, at Music Audience Exchange (MAX) for our monthly “On The Record” series.
How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play
Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon disrupted publishing, social media put stardom within everyone’s reach. Musicians have been riding this disruptive wave since Myspace. Today, musicians can thrive as[...]
Brands + Music: Our Greatest Hits In 2017
Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's Greatest Hits:
The Convergence of Media, Marketing & Music: What to Expect in 2018
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will mark the most rapid acceleration yet in the convergence of these spaces.
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their My Climb. My Music. campaign. Born and raised in New Orleans, Louisiana, to a gospel singing mother, Shirley Mose, Teedra's childhood was full of musical influence from genres like gospel, blues, and jazz.