Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn about individuals and their musical preferences, and how to use those insights to connect with their target audience.
During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew Buffington, and Brad Pierce.
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city they live in just by looking at the music they listen to. This is not only possible; it’s happening right now.
Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities. Historically, there’s been two camps.
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are strategically driving business results through brand activations;
Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock, Arkansas, at Music Audience Exchange (MAX) for our monthly “On The Record” series.
We kicked off 2018 with a new music event series called "On the Record" — designed to highlight talented artists and the great music they make. For our first "On The Record," we welcomed Northern National, Dallas-based alternative rock band and longtime friends of MAX
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local
Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn about individuals and their musical preferences, and how to use those insights to connect with their target audience.