Blog

D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in their gut what a D2C brand is, but by definition, they are brands that sell and have relationships directly with their consumers. They bypass traditional retail outlets.[...]

During the month of June, we are celebrating Black Music Month and LGBTQ Pride Month — from Hip Hop, to Country, to Pop and Rock, we celebrate artists that represent the diversity of backgrounds and sounds within the music industry. To help you plan your weekend, we’ve curated a list of up & coming events and[...]

During the month of June, we are celebrating Black Music Month and LGBTQ Pride Month — from Hip Hop, to Country, to Pop and Rock, we celebrate artists that represent the diversity of backgrounds and sounds within the music industry. To help you plan your weekend, we’ve curated a list of up & coming events and[...]

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry? 

On the heels of co-founder and CEO, Nathan Hanks’ recognition as a Billboard Top Branding Power Player in music for the second consecutive year, we're excited to announce a campaign with U.S. Cellular and platinum-certified country music star, Dustin Lynch!

For the second year in a row, Nathan Hanks, CEO and Founder of Music Audience Exchange, was named as one of Billboard's Branding Power Players – an elite list of 83 individuals at the forefront of marketing with music.

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2018 in our annual MAX's Greatest Hits:

Note: this article was originally published via brandchannel.

Can you find your next 5,000 customers? An IAB report about the shift toward a direct-to-consumer economy advised marketers to do just that, because as IAB President Randall Rothenberg put it: “Big brands are being nibbled to death.”

Pictured:  Nathan Hanks (left), Brantley Gilbert (right)

We're thrilled to announce that our CEO and Founder, Nathan Hanks was named as one of Billboard's Branding Power Players.