A while back, we looked at why music helps brands strike a chord with fans. With all of the changes in our lifestyles and habits, we decided to revisit this idea. We found that especially during a pandemic, music has the power to help us define our core selves and to connect with other people.
The ANA Multicultural Marketing & Diversity Conference has become one of our favorite annual events here at MAX, and even though things will look a little different this year, we are just as excited to attend both the conference in November and the ANA Multicultural Excellence Awards, which will be held in a[...]
DALLAS, TX - August 10, 2020 - Premium live streaming platform, Set.Live, announced today an exclusive album release party with GRAMMY-award winning hip hop artist Lecrae, scheduled for Thursday, September 3 at 8:30pm ET, to celebrate the release of his ninth studio album, Restoration. The album release party will[...]
DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist Lauren Alaina. The campaign engages fans at home with original content featuring Lauren's single, "Getting Good," and highlights the importance of staying connected and[...]
GRAMMY nominations have been announced! In this blog series, we've been taking a deeper look the FIVE of the artists we’ve partnered with at MAX who have received nominations - see the first blogs in the series on Ingrid Andress, Lecrae, and PJ Morton!