For the second year in a row, Nathan Hanks, CEO and Founder of Music Audience Exchange, was named as one of Billboard's Branding Power Players – an elite list of 83 individuals at the forefront of marketing with music. The men and women on this list are masterful at linking brands and artists – for the benefit of both.
Here's what Billboard had to say:
Nathan Hanks, 45
Co-Founder/CEO, Music Audience Exchange
Hanks uses technology to pair artists and brands. Music Audience Exchange employed its proprietary artist-matching platform to drive over 1 billion impressions across 50 music campaigns in the last year, he says. His new clients include Honda, U.S. Cellular, Canon and Snapple. But there’s still one major untapped opportunity: “Brands being part of new releases by emerging artists,” he says. “I think the top 100 artists are super-served by sponsorship teams, but the next 5% are totally undervalued.”
See Billboard's full list of 2019 Branding Power Players?
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way.If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.