Blog

The Billboard Music Awards are based on quantifiable metrics (album and digital songs sales, streaming, radio airplay, touring, and social engagement), and are typically held in the spring each year. This year, because of the pandemic, the awards were delayed until October 14th, and the show looked a little[...]

The ANA Multicultural Marketing & Diversity Conference has become one of our favorite annual events here at MAX, and even though things will look a little different this year, we are just as excited to attend both the conference in November and the ANA Multicultural Excellence Awards, which will be held in a[...]

Thus far in this series, we have focused on the way music can  define us individuals as well as the power it has to connect us across cultures; today, we will explore how technology shapes the way we discover, consume, and share music. We will look at how both musicians and marketers can use technology to create a[...]

Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect. In a world of segmentation, where we often define ourselves by our differences, music offers a chance for shared experiences:

Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn about individuals and their musical preferences, and how to use those insights to connect with their target audience.

What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city they live in just by looking at the music they listen to. This is not only possible; it’s happening right now.

Our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Playola: Reckoning with Music's Newest Kingmaker.”

On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Calculating Your Value - Why Knowing Your Worth is a Game Changer.”

Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon disrupted publishing, social media put stardom within everyone’s reach. Musicians have been riding this disruptive wave since Myspace. Today, musicians can thrive as[...]