Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon disrupted publishing, social media put stardom within everyone’s reach. Musicians have been riding this disruptive wave since Myspace. Today, musicians can thrive as[...]
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their feet for 30 hours over the course of a single weekend?
Note: this article was originally published via MarketingDIVE.
Marketers spend money on sports because collectively, football, baseball, basketball and hockey form a reliable channel and attract a massive consumer base. But while popular, sports are by no means ubiquitous.
Starting this week, the MAX Blog will feature a new educational article every Friday. This educational series is designed to explore the many nuances of a complex music industry and identify resources and tools that can help artist managers navigate the new landscape.
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to accommodate the new medium. Watch the full 8:00 minute interview here.
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we believe will simplify marketing for brands and artists while simultaneously improving the fan experience.
Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon disrupted publishing, social media put stardom within everyone’s reach. Musicians have been riding this disruptive wave since Myspace. Today, musicians can thrive as[...]