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George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD.

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders of TuneCore, Howard holds an MBA and a JD. 

With new technologies constantly disrupting how the music business operates, the role of the artist manager has forever changed. Yet, many current and aspiring managers continue to view this job as it once existed, rather than how it exists today and how it will exist in the future.

Important Considerations for Brands and Agencies Looking To Integrate Music In Campaigns

 The right combination of brand messaging and music can lead to a compelling ad that resonates with prospective customers.

Best practices for artist managers and artists when preparing for brand partnerships.

One of the most exciting things that can happen for a band is to have their music used in a commercial. Of course, the best intersections of brand partnerships with artists are those in which there is value alignment between the[...]

If the recent rulings around Consent Decrees are left to stand, anyone with fractional ownership of a song can license it to advertisers and others.

At MAX, much of our business involves helping artists get their music heard in a way that aligns an artist’s values with those of a brand partner.