ACM Awards Artist Spotlight: Lauren Alaina

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ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them in multiple categories! In this blog series, we've been taking a look at ACM-nominated artists that MAX has partnered with. Up next on the list is Lauren Alaina!

Lauren Alaina

MAX Partnership with UScellular (2020)

2021 ACM Nominations

  • Music Event of the Year - “One Beer”
    (HARDY feat. Lauren Alaina & Devin Dawson)

Lauren Alaina

Lauren Alaina is no stranger to the American Country Music Awards - she has been nominated four times now for the ACM Awards and won New Female Vocalist of the Year in 2018. This year’s nomination comes for her work as a supporting vocalist on fellow country artist and friend HARDY’s impassioned single, “One Beer.”

Lauren Alaina has been recognized by critics as a powerhouse vocalist, but she is also an accomplished and acclaimed songwriter. Her showstopping voice made her a fan - and judge - favorite on American Idol and her development as a songwriter has helped to solidify her status as one of country music’s most promising artists.

MAX Audience Insights: Lauren Alaina’s audience skews heavily female and is mostly located in the eastern US. They are more likely to be married moms and homeowners than the general population.    

  • Moms (+ 3.61 index)
  • Budget Conscious (+ 2.41 index)
  • SUV Drivers (+ 2.32 index)
  • Reality Dating TV Viewers (+ 2.15 index)
  • Diet Soft Drinks (+ 1.76 index)
  • Women's Soccer (+ 1.61 index)
  • Health and Cancer Causes (+ 1.40 index)
  • Children's Causes (+ 1.29 index)

Lauren Alaina’s partnership with UScellular focused on the ways that people are finding to connect with each other during the pandemic. The campaign offered fans access to exclusive content and even a chance to personally connect with Lauren Alaina.

Congratulations, Lauren!


About MAX

Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way.If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.

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