Blog

We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough artists are better suited to target the audiences brands are most interested in reaching. As a quick recap, last week we discussed influence — breakthrough artists[...]

Fresh off this season of American Idol, we welcomed  Ron Bultongez,  a singer-songwriter from Plano, Texas to the stage at Music Audience Exchange (MAX) for our monthly “On The Record” series.

Last week we kicked off a new blog series comparing the benefits of collaborating with breakthrough/emerging artists compared to traditional celebrity/mainstream artist endorsements — breakthrough artists are more influential, can reach a more targeted audience, and have a tendency to be undervalued. This week we[...]

Over the past few weeks, we have explored the power that music has to connect people and how brands can harness this power to reach their target audiences. In our next series, we will take an in depth look at the artists themselves and discuss how utilizing an artist to deliver a brand’s message can help both the[...]

Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their My Climb. My Music. campaign. Born and raised in New Orleans, Louisiana, to a gospel singing mother, Shirley Mose, Teedra's childhood was full of musical influence from genres like gospel, blues, and jazz. 

Thus far in this series, we have focused on the way music can  define us individuals as well as the power it has to connect us across cultures; today, we will explore how technology shapes the way we discover, consume, and share music. We will look at how both musicians and marketers can use technology to create a[...]

Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect. In a world of segmentation, where we often define ourselves by our differences, music offers a chance for shared experiences:

Fresh off this season of American Idol, we’re excited to host Ron Bultongez,  a singer-songwriter from Plano, Texas at Music Audience Exchange (MAX) for our monthly “On The Record” series.

Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn about individuals and their musical preferences, and how to use those insights to connect with their target audience.