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Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2018 in our annual MAX's Greatest Hits:

Note: this article was originally published via brandchannel.

Can you find your next 5,000 customers? An IAB report about the shift toward a direct-to-consumer economy advised marketers to do just that, because as IAB President Randall Rothenberg put it: “Big brands are being nibbled to death.”

Pictured:  Nathan Hanks (left), Brantley Gilbert (right)

We're thrilled to announce that our CEO and Founder, Nathan Hanks was named as one of Billboard's Branding Power Players. 

Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette to get to meetings, trying desperately to stay cool, and sipping plenty of rosé, we also managed to collect a ton of great memories this year. Here were some of our[...]

If you've gotten married in the last few years, you drive a blue Tacoma, or you're a human person between the ages of birth and qualifying for the senior citizen discount at Golden Corral and simply love great music...then you probably know the name, Russell Dickerson — or at least you've gotten his songs stuck in[...]

In this series, we’ve talked about breakthrough artists in terms of the benefits they bring to brands — breakthrough artists are more influential and allow brands to better target their audiences — but we have yet to delve into how this translates to value —

Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in South Fallsburg, New York, to a musical family, Gavin began singing and playing the piano at the age of eight.

Fresh off the Country Music Awards, we’re excited to host Russell Dickerson, an American country and pop music singer-songwriter from Nashville, Tennessee, at Music Audience Exchange (MAX) for our monthly “On The Record” series.

We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough artists are better suited to target the audiences brands are most interested in reaching.