Blog

The Billboard Music Awards are based on quantifiable metrics (album and digital songs sales, streaming, radio airplay, touring, and social engagement), and are typically held in the spring each year. This year, because of the pandemic, the awards were delayed until October 14th, and the show looked a little[...]

The ANA Multicultural Marketing & Diversity Conference has become one of our favorite annual events here at MAX, and even though things will look a little different this year, we are just as excited to attend both the conference in November and the ANA Multicultural Excellence Awards, which will be held in a[...]

DALLAS, TX - August 10, 2020 - Premium live streaming platform, Set.Live, announced today an exclusive album release party with GRAMMY-award winning hip hop artist Lecrae, scheduled for Thursday, September 3 at 8:30pm ET, to celebrate the release of his ninth studio album, Restoration. The album release party will[...]

DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist Lauren Alaina. The campaign engages fans at home with original content featuring Lauren's single, "Getting Good," and highlights the importance of staying connected and[...]

As we wrap up July and head into August, we are gearing up to attend the first ever VIRTUAL version of Lollapalooza, checking out some classic country acts through the Grand Ole Opry, and tuning into the Newport Folk Festival’s stellar lineup. To help you plan your weekend, we’ve curated a list of these and other[...]

Hello World Wide Web!

This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked about D2C brands like Dollar Shave Club, how they have disrupted retail by not working through retailers, but going direct to their consumers. And then in part two, we[...]

Hello World!

I'm particularly stoked to share with you a few of my picks for this week's Artists to Watch list in the EDM space. Who am I? Well, glad you asked! I'm Victoria Yip, Artist Relations Manager here at MAX. I've been with MAX for two years managing the artist side of our brand campaigns, and finding new[...]

On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of us, particularly artists. The big idea for D2C brands, as the name implies, is that they go direct to the consumer. They know exactly who their customers are. They[...]