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DALLAS, TX - August 10, 2020 - Premium live streaming platform, Set.Live, announced today an exclusive album release party with GRAMMY-award winning hip hop artist Lecrae, scheduled for Thursday, September 3 at 8:30pm ET, to celebrate the release of his ninth studio album, Restoration. The album release party will[...]

DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist Lauren Alaina. The campaign engages fans at home with original content featuring Lauren's single, "Getting Good," and highlights the importance of staying connected and[...]

As we wrap up July and head into August, we are gearing up to attend the first ever VIRTUAL version of Lollapalooza, checking out some classic country acts through the Grand Ole Opry, and tuning into the Newport Folk Festival’s stellar lineup. To help you plan your weekend, we’ve curated a list of these and other[...]

Hello World Wide Web!

This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked about D2C brands like Dollar Shave Club, how they have disrupted retail by not working through retailers, but going direct to their consumers. And then in part two, we[...]

Hello World!

I'm particularly stoked to share with you a few of my picks for this week's Artists to Watch list in the EDM space. Who am I? Well, glad you asked! I'm Victoria Yip, Artist Relations Manager here at MAX. I've been with MAX for two years managing the artist side of our brand campaigns, and finding new[...]

On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of us, particularly artists. The big idea for D2C brands, as the name implies, is that they go direct to the consumer. They know exactly who their customers are. They[...]

During the month of July, we are celebrating Independence Day in the U.S., as well as highlighting virtual music festivals around the globe — these festivals feature artists from a variety of genres, from EDM and Hip Hop to Country and Singer-Songwriters, there’s something for everyone. To help you plan your[...]

During the month of June, we are celebrating Black Music Month and LGBTQ Pride Month — from Soul, to Singer-Songwriter, to Bounce Rap and Hip-Hop, we celebrate artists that represent the diversity of backgrounds and sounds within the music industry. To help you plan your weekend, we’ve curated a list of up & coming[...]