We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough artists are better suited to target the audiences brands are most interested in reaching.
Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect. In a world of segmentation, where we often define ourselves by our differences, music offers a chance for shared experiences:
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city they live in just by looking at the music they listen to. This is not only possible; it’s happening right now.
On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Calculating Your Value - Why Knowing Your Worth is a Game Changer.”
The conventional wisdom is that we’re a divided society. We are red or blue states; boomers, Xers or millennials; early adopters or luddites. The list is endless, and you might think we’re so divided that we couldn’t possibly share the same space, let alone the same country. Of course, anyone who has ever been to a[...]