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Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's Greatest Hits: 

Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will mark the most rapid acceleration yet in the convergence of these spaces.

Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform as the Wheaties Quartet and sing—wait for it—"The Wheaties[...]

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