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Over the past few weeks, we have explored the power that music has to connect people and how brands can harness this power to reach their target audiences. In our next series, we will take an in depth look at the artists themselves and discuss how utilizing an artist to deliver a brand’s message can help both the[...]

Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their My Climb. My Music. campaign. Born and raised in New Orleans, Louisiana, to a gospel singing mother, Shirley Mose, Teedra's childhood was full of musical influence from genres like gospel, blues, and jazz. 

Thus far in this series, we have focused on the way music can  define us individuals as well as the power it has to connect us across cultures; today, we will explore how technology shapes the way we discover, consume, and share music. We will look at how both musicians and marketers can use technology to create a[...]

Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect. In a world of segmentation, where we often define ourselves by our differences, music offers a chance for shared experiences:

Fresh off this season of American Idol, we’re excited to host Ron Bultongez,  a singer-songwriter from Plano, Texas at Music Audience Exchange (MAX) for our monthly “On The Record” series.

Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn about individuals and their musical preferences, and how to use those insights to connect with their target audience.

During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew Buffington, and Brad Pierce.

What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city they live in just by looking at the music they listen to. This is not only possible; it’s happening right now.

La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their My Climb. My Music. campaign in North Texas.