From A Brand Partnership To Nationwide Radio

Todd O'Neill with Forty Creek Whisky

Louisianan country singer Todd O’Neill recently won the inaugural NASH Next contest, a four-month competition to identify America’s newest country star.

According to CBS, NASH Next was the “first-ever talent competition to provide the winner with coveted nationwide radio airplay,” a noteworthy prize, as radio still accounts for almost half of music listening.

By winning the 2016 NASH Next competition, Todd O’Neill will have his music played across the 460 radio stations owned by Cumulus Media.

In addition to the upcoming national exposure, O’Neill earned himself:

  • A recording contract with Big Machine Label Group, the world’s number one independent record label
  • An original song produced by Jay DeMarcus of Rascal Flatts
  • $5,000, courtesy of Country Inns & Suites

Todd O’Neill previously received radio airplay during a 2015 partnership with Forty Creek Whisky that highlighted his song “Hurts When I Breathe.” Listen to the spot below:

We are very excited, though hardly surprised, to see Todd continuing to succeed. He's been hustling for years and is an incredibly hard worker. Artists looking to emulate Todd's success can start by making sure they are properly prepared for brand partnerships.

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