Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their My Climb. My Music. campaign. Born and raised in New Orleans, Louisiana, to a gospel singing mother, Shirley Mose, Teedra's childhood was full of musical influence from genres like gospel, blues, and jazz.
Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect. In a world of segmentation, where we often define ourselves by our differences, music offers a chance for shared experiences:
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city they live in just by looking at the music they listen to. This is not only possible; it’s happening right now.
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are strategically driving business results through brand activations;