Turn Fan Love
Into Brand Love

Music is a huge passion point, especially for multicultural audiences — MAX helps marketers brand new music to drive cultural relevance, high engagement, and purchase behavior.

Let's Get Cultural!

Find out how music can make passionate fans of your brand.

A Better MULTICULTURAL FAN EXPERIENCE

When it comes to influencing the purchase behavior of multicultural audiences through music, nobody does it better than MAX. In fact, 72% of the work we do is multicultural.

See what it feels like for fans...

National programs like this have increased purchase intent by as much as 20%!

WE'VE DONE THIS. A LOT.

Music is the cultural thread that defines the unique qualities of a community and brings them together. To date, we've helped 24+ brands partner with 200+ artists, across more than 300 campaigns to deliver incredible cultural moments through the release of new music — turning fan love into brand love.

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Localize National Messaging

Artists were selected based on their cultural relevance to the specific audience profile in each market, driving a 15.6% average social engagement and increasing purchase intent with the target audience.

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Online Lead Generation

Regionalized campaigns designed to increase dealer visits with Hispanic audiences tied in social retargeting where artists invited fans to test drive vehicles, generating more than 130K full profile online leads.

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Increasing Sales at Retail

Partnering with artists who appeal to a broader national audience with messaging and sweepstakes that encouraged fans to visit retail locations and drove double digit lift in sales at retailers in markets where the program ran.

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WHY DOES IT WORK?
MUSIC IS THE MOST POWERFUL WAY TO COMMUNICATE

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#1 in TIME SPENT

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#1 in REACH

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#1 SIGNAL OF IDENTITY

Music is a huge passion point, especially for multicultural audiences. The average American spends more than 35 hrs a week listening to music. Music is the most pervasive form of entertainment that’s present in almost every facet of our daily lives. Studies show that people identify closer with those who share their taste in music — even over sports, politics, and religion.

HOW BIG IS MUSIC?

Artists are creating and releasing a constant flow of new music and tours — people anticipate it, seek it, and want to receive it. This creates a massive opportunity for marketers to brand new music. Did you know there are...

1.8M
ARTISTS

865
GENRES

1.5M+
ANNUAL RELEASES

TOP 15
YOUTUBE VIDEOS
ARE MUSIC

1.45B+
MUSIC STREAMS
PER DAY

100K+
LIVE SHOWS
EVERY YEAR

IDENTIFY CULTURALLY RELEVANT MUSIC

The MAX PlatformTM is built on insights and technology that perfectly match the audience your brand is trying to reach with the most relevant artists, their new music, and upcoming tours and live shows.

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BRAND NEW MUSIC

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Brands are trying to reach audiences who are increasingly tuning out. Those audiences are increasingly tuning into and anticipating the release of new music.

MAX gives marketers the opportunity to brand new music — tapping into the millions of new music moments happening every year.

PROMOTE NEW MUSIC

MAX executes fully integrated programs that brand the release of new music and tours — delivering the brand's message through the voice of artists directly to fans across audio, video, social, digital, and live experiences.

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RESULTS THROUGH MUSIC

Across the last billion impressions MAX has delivered, some highlights include:

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15.1%
AVERAGE
ENGAGEMENT

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+8.7%
BRAND
FAVORABILITY

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+14.4%
PURCHASE
INTENT

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+11%
SALES
LIFT

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Maybe it's time we chat!