When it comes to influencing the purchase behavior of multicultural audiences through music, nobody does it better than MAX. In fact, 71% of the work we do is multicultural.
See what it feels like for fans...
National programs like this have increased purchase intent by as much as 20%!
Music is the cultural thread that defines the unique qualities of a community and brings them together. To date, we've helped 24+ brands partner with 200+ artists, across more than 300 campaigns to deliver incredible cultural moments through the release of new music — turning fan love into brand love.
Music is a huge passion point, especially for multicultural audiences. The average American spends more than 35 hrs a week listening to music. Music is the most pervasive form of entertainment that’s present in almost every facet of our daily lives. Studies show that people identify closer with those who share their taste in music — even over sports, politics, and religion.
Artists are creating and releasing a constant flow of new music and tours — people anticipate it, seek it, and want to receive it. This creates a massive opportunity for marketers to brand new music. Did you know there are...
The MAX PlatformTM is built on insights and technology that perfectly match the audience your brand is trying to reach with the most relevant artists, their new music, and upcoming tours and live shows.
Brands are trying to reach audiences who are increasingly tuning out. Those audiences are increasingly tuning into and anticipating the release of new music.
MAX gives marketers the opportunity to brand new music — tapping into the millions of new music moments happening every year.
MAX executes fully integrated programs that brand the release of new music and tours — delivering the brand's message through the voice of artists directly to fans across audio, video, social, digital, and live experiences.
Across the last billion impressions MAX has delivered, some highlights include:
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